With fast fashion problems frequently occurring, brands may wish to work harder on product quality.

On August 30, Ningbo Peacebird Fashion Apparel Co., Ltd. (hereinafter referred to as "Peacebird") released the 2021 semi-annual report. During the reporting period, Peacebird achieved operating income of 5.01 billion yuan, a year-on-year increase of 55.9%; net profit attributable to shareholders of listed companies was 410 million yuan, a year-on-year increase of 240.5%; net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 290 million yuan, an increase of 420.0% year-on-year.

Zhongfu said: The first half of the financial report was released, and Peacebird achieved both revenue and profit growth. Even with the general rise in the apparel industry, this report card is still eye-catching. As for the reasons, the overall optimization of the channel structure is one of the important drivers, and the development of the trend pioneer track and the promotion of brand rejuvenation are the core key points. At the moment when the national trend is booming, Peacebird, which focuses on the national trend, ushered in a bonus period. After the brand closes its products, growth may become the norm.

Recently, Jiangnan Buyi Group issued a performance announcement as of June 30, 2021. The company's total revenue for the first half of the year was RMB 4,126.2 million, a year-on-year increase of 33.1%; net profit was RMB 647.2 million, a year-on-year increase of 86.7%.

It is worth noting that the regular customers of Jiangnan Buyi have become the backbone of the brand's performance growth. As of June 30 this year, the retail sales contributed by Jiangnan Buyi's 4.9 million member accounts accounted for 70% of the total retail sales.

Zhongfu said: After the stock price hit a record high, the recent financial report disclosed by Jiangnan Buyi did not disappoint. As a representative domestic women's clothing brand, the rising trend of Jiangnan Buyi shows to some extent the growing competitiveness of domestic fashion brands. At present, the number of offline physical stores of Jiangnan Buyi has grown to 1931. With the completion of the multi-matrix brand layout, Jiangnan Buyi, which covers a wider consumer group, will undoubtedly attract more fans. HM, which is almost "community dead" in China, has recently been searched again. This time, it was fined 260,000 for misleading consumers for false propaganda. The details of the punishment show that the company used false or misleading "China Limited" advertising slogans on its products in order to attract consumers. At the same time, many of the company's products also used substandard products as qualified products. Including children's clothing, skirts, bras, scarves, shoes, etc.

Zhongfu said: Since 2021, HM has been administratively punished 7 times, and the seriousness of HM's product quality problems has been exposed behind the multiple punishments. Fast fashion brands often focus on quick style updates and low prices, but this cannot be based on sacrificing product quality. With fast fashion problems frequently occurring, brands may wish to work harder on product quality. --Excerpted from China Service Network